Creating Effective Campaigns
Learn how to design campaigns that attract quality creators, drive engagement, and deliver maximum value for your budget.
Campaign Strategy Fundamentals
🎯 Define Clear Objectives
Before creating your campaign, ask yourself:
- What specific action do I want creators to take?
- What metrics define success for this campaign?
- What is my target audience interested in?
- What timeline am I working with?
Clear objectives help you create focused campaigns that deliver measurable results.
Budget and Reward Optimization
💰 Setting the Right Reward
Minimum Recommendations:
- Basic tasks (likes, follows): ₦50-₦100
- Engagement tasks (comments): ₦100-₦200
- Complex tasks (content creation): ₦200-₦500+
Factors to Consider:
- Task complexity and time required
- Your target engagement quality
- Campaign urgency
- Platform difficulty
Higher rewards attract more experienced creators who deliver better quality engagement.
📊 Budget Planning
Campaign Budget Formula: